Design work
Mobile App Redesign for first launch (start up)
Request
Mobile app in Beta release. My job was to Redesign, simplify, and reduce complexity for the Android and iOS app launch.
Solution
Focus on what the user (employee) needs to do. Sign up, show up, and clock in. In addition, simplify the colors and content.
First Designs (Beta)
Final Designs (for launch)
Student Card Hub
Request
Retain student cardholders after graduation. The graduation date and income were located on different pages. Currently, 86% of student’s leave for a card that offers a credit line increase (CLI).
Solution
Create a new experience that combines the two pieces of information on one screen and offer more information on why keeping this info updated is important.
Retention rate has increased 15% since this new experience went live, plan to see increase over the next 6 months.
Original experience
New experience
Credit Builder Journey
Request
Create an experience that will guide users through their secured card journey. Reduce call center calls from users asking when they will get their security deposit back.
Solution
Replace the static secured card page with an interactive journey. Create a custom experience to show users where they are in the process and customize messaging depending on which month, they are in.
Static Page
Wireframes
Concepts
WIP Designs
Grad Promotion Tile
Request
Encourage student cardholders that are enrolled in the graduation cash back promotion to use their card. Keep it “top of wallet”.
Solution
Create a custom experience to allow students to track their earnings and motivate them to spend more to earn more. Keep them engaged throughout the promotion period by providing them updates on how much they are earning.
Increased spend by 35% during the promotion period.
Account Aggregration
Request
Create a customer workflow for new users to add external accounts to dashboard. Start with A/B testing. Ask users to consent to data sharing and reach the goal of 25% for the opt-in rate for them to receive personalized offers.
Solution
Build an intercept screen that includes information about how we will be using the details we are collecting. Provide example of the personalized solutions they could expect, and ensure their privacy and security.
Opt-in rate was 87% two months after launch.
Test 1 (A/B testing)
Test 2 (A/B testing)
Test 3 Final placement (A/B testing)
Digital Card
Request
Provide customers access to their credit card details (card number, exp date, and security code) in the mobile app. Ensure info is accessible by screen readers and able to be copied and pasted for ease of use.
Solution
There were two scenarios to consider. New cardmembers that would have limited access for the first 24 to 48 hours and existing cardholders that would have access to everything when this was introduced. I provided a few solutions and determined the best user experience for both audiences.
